Pop-up series Out The Woods Tour. Summer 2025. The tour took place in several cities of the United States. Mitch Modes actively announced it on Instagram, urging fans to come and join the "war". Halloween 2025, the brand also prepared something special for this holiday, announcing the release on October 28, 2025 on its website. Ultimately, the "world tour" lifeiswar is a series of important events that help the brand develop and strengthen its place in the culture of streetwear.

Evolutionary A This idea reflects the path of overcoming Modes. Each new stage in his life, every victory or defeat, is reflected in the design, symbolizing growth and evolution. The logo is the central symbol of the brand. Each of its iterations or version denotes a new stage of struggle, victory or defeat. The brand logo is not just a sign, but a way to visualize the history and philosophy of lifeiswar. The silhouettes of the brand are dominated by dark shades of the palette: black, gray, deep red and white are shades that convey tension and energy of struggle. There are elements of manual refinement, as if things have gone through personal history - paint inscriptions, raw edges, worn surfaces.

Life Is War - the brand was founded in Virginia, Mitch Modes. Modes, also known as a stylist and friend of Playboi Carti and the Opium label, uses its experience and connections in the music industry to promote the brand. This gave the Life Is War brand recognition in fashion and allowed it to attract an audience. The turning point for Modes was a car accident in 2010, in which his close friend Ben Sarley died. Mitch perceived this event as "The beginning of the war" in his life - not literally, but as a metaphor for fighting difficulties. In this regard, the foundation of the life is war brand is a deeply personal story of overcoming and turning personal tragedy into creative energy. In memory of this tragedy, Modes got a tattoo of "Life is War" on the back of his head, as well as "I Died In 2010". These inscriptions became not just a personal reminder, but an emblem, which later formed the basis of the brand.